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Speech Fitness® Programs –
Intimidated by the concept of “selling” we also dislike the feeling of being sold.
Today’s competitive business environment demands that employees at every level take an active part in selling; ideas and themselves. Yet many will be uncomfortable in this role because they view “selling,” as formula-driven, manipulative, and not professional in character. These instincts are correct!
Buying decisions are influenced by an array of beliefs and attitudes: rational and emotional, business and personal, statesmanlike and political. They’re called “guiding values,” and understanding them is the cornerstone of Values-Based Selling.
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